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March 21, 2011
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Mingling Mondays: Meet ~ Sinead Norenius (Founder of Beautisol and iFABBO)

Sinead's all about the 4G speed of her G2 as well as stays connected with the Android TweetDeck where she manages her accounts @Beautisol, @SelfTanQueenand @Ifabbo.
Launching on HSN April 19th!
Sinead Norenius, founder of Beautisol and IFABBO
Living in San Francisco, Sinead is in a culinary zone but she loves Pesce, located in the Russian Hill area. She craves their spaghetti tuna Bolognese pasta and their fresh oysters! The Sgroppino (Blended lemon sorbet, prosecco and a touch of vodka) blended by Louis sounds like a treat!

I love that in my work, I'm able to meet so many creative people and it always makes me happy when I get to meet strong women who enjoy living life and really utilizing all of their skills. During Fashion Week, I happened to meet Sinead Norenius, a 16 year beauty industry veteran and licensed esthetician who founded and formulated Beautisol which is a leader in sunless tanning and suncare. Beyond having this product, she also believes in the importance of educating her customers about beauty via social medie, videos and easy directions when using her products. In addition, she is the Editor in Chief of Self Tanning Queen and with her beauty and social expertise, she founded iFabbo (International Organization for Beauty Fashion and Lifestyle Bloggers) which unites the leaders, brands and online influencers in the fashion, beauty and lifestyle industries. The aim is to promote individual and professional growth while also setting standards and guidelines for the industry. This powerhouse wonder woman like any other woman has a number of items that she adores when she's not rocking the beauty industry. Enjoy the tidbits above and tune into her upcoming appearance on HSN (loving my fellow HSN'ers) when she launches Beautisol's Need I Glow More Self Tanner for Face for Normal to Oily Skin. It is the first-ever skin type specific face self tanner on the market and will launch on HSN April 19th.

In between all the busy behavior, our glam girl Sinead enjoys sleeping in on the weekends and then catching up on all the Real Housewives episodes (regardless of cast - I must admit that I love this as well as many of you know my love for many of the reality shows on Bravo) while eating Hagen Daas’s Mint chocolate ice-cream. That pretty much sums up heaven for her! Her fave accessory that she loves is her engagement ring which she knows goes with everything.

Maybe soon we will find Sinead in Italy with her family and a couple of her friends once all the craziness of Beautisol’s launch on HSN settles down. The chance to go with all her nearest and dearest would be an amazing vacation for her! While thinking about vacationing, it made me wonder what is her number one tip when it comes to caring for yourself after receiving a sunless tanner and in one word - Buff! Sinead suggests that after you have applied self-tanner to your entire body, take a dry wash cloth and gentle buff areas that tend to grab a lot of product such as the wrists, elbows, knees and the ankles. It is always better to be slightly lighter in these areas than darker.

As someone who works for herself, I am always asked why I like what I do and of course had to ask her. Sinead loves that she is able to work with such an incredible team. She's blessed to interact daily with some of the most intelligent, brightest and creative people she knows! The team at Beautisol inspires her everyday when she walks into the office and she's more determined than ever to make them a lot of money. She feels that it's so rewarding to walk into the office and see all the progress that has been made and it is such an incredible rush to know it is for your own company. But it's not all serious work, she loves that she get to paint the office walls any color she likes! Of course she chose green and pink! It’s the little things! : )

If you love finding out about Sinead Norenius, make sure that you check out Jene Luciani, The Bra Book author and newest Bravo-lebrity from last week!

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