For those of you who know me pre my NYC days, I grew up in Indiana in a hard core car family. My parents were execs at one of the Big Three and I definitely have a respect and a love for the industry. I'm not really into driving personally but I know great features when I see it. At Pamela Pekerman's Accessory event, she took it to another level by having us picked up in a variety of Ford cars to arrive at her event on one of the nastiest days in the city without having to worry about getting rained on.
I found myself earlier this week heading over to ROOT: Drive in Studios to check out hybrid and electric cars for 2012 by Ford. At the event, Adrian Grenier announced the partnership of SHFT.com, an award winning multi-media platform and Ford whose mission is to convey a sustainable approach to the way we live through video, design, art and culture. This will reflect trends in green living and allow consumers the power of choice in a sustainable way. The collection of cars maximizes and enhances the individual's lifestyle which is definitely exciting. In addition to promoting sustainable initiatives on the site, I'm loving that Ford also gets lifestyles from across the country!
Living in NYC, we're used to cabbing it, being chauffered etc the idea of really driving is not a reality for most of us living in the coveted concrete jungle. I ENJOY being carted around everywhere and now you can enjoy the same thing this holiday season! Starting on Nov 25th, you can enter to be apart of a VIP experience for eight different cities to win a hassle-free holiday, complete with a chauffeur to the mall! Write your Holiday Stresses on Ford's Facebook page (GOES LIVE ON NOV 21ST) as in addition to the fab prize, there are opportunities for other prizes!
I mean when it comes to this holiday season we have a number of stresses from deciding what it is that we need to do, get and more studies show that 87% of American adults have these feelings when shopping in this season and to think that 55% of this feeling can be attributed to cars from worrying about traffic jams, long commutes, finding parking spots and navigating from store to store. With the craziness of this season, make sure that you sign up to get an opportunity to enjoy a little luxe during this season. In addition, remember that there are some things you can do to reduce your stress! Ford Escape is my fave car in that it is not only a hybrid but it has a hands free component as you load your car (as seen above in green), swiping your foot under the car near the trunk allows the liftgate to open so you can store your packages and this same move closes it without you having to touch it! In non car related ways, you can make a list to help you navigate easily whether it is for a month overview or something specific to the day! Organize your music so you won't have to try to figure out what you want to listen to during your drive time and more!